This is understood from the perspective of consumers; from the bulk sms service perspective of manufacturers or platforms, manufacturers often make less money than middlemen. For example, in a case I recently served, the manufacturer only added 5-10 yuan to the ex-factory price of products sold on the market at 400 or 500 yuan; while the profit margin left to the dealer or to the store is at least 100 yuan . So they are wondering if they can directly price it at the bulk sms service ex-factory price of 30 to 40 yuan, and then sell it directly to consumers. In this way, you make more money, and consumers buy more affordable! It seems so reasonable, but is it really so? 2. Intermediaries that cannot be eliminated In fact, everyone thinks too optimistically about removing the link of middlemen making the difference.
Because the middleman cannot be removed, nor should it be bulk sms service removed, it is necessary for the middleman to earn a reasonable price difference. 1. Take risks The middlemen seem to have made a profit, but the middlemen have taken huge risks in the whole process, especially the risk of hoarding and unsalable goods. Because most of the agency mode is that the agent buys the goods directly from the manufacturer after paying the money, the manufacturer only bulk sms service needs to do after-sales matters for the agent. For manufacturers, its job is to manufacture. It is like a fruit farmer who planted an apple tree. When it is time for the harvest, he only needs to sell it to the wholesaler in the village. As for whether the wholesaler can sell the apple,
Whether it is damaged or overstocked has nothing to do with the bulk sms service farmers. . But if you want to remove the middleman, you have to plant the fruit trees yourself, and when the harvest comes, you have to pick and sell them for the C-end. In the end, it is very likely that the fruit will be rotten; but if you hire 100 or 1,000 middlemen, they will help you share the risks of slow sales, inventory, and cash flow. 2. Channel expansion The essence of an agent is a sales channel, and a sales channel is a contact point connecting users. Whether the product sells well or not bulk sms service depends on where and how many times users can see you. What agents do is to try their best to appear in front of users, which may be shopping malls and scenic spots with dense traffic, or communities with concentrated traffic, or remote mountainous areas.