Phase two Understand our niche With these three key resources in hand it was time to understand the ins and outs of selling our products. Before we could start building our business we had to understand what that business was and who we were building it These are all related terms to help you define what you will sell and who you will sell it to. Each niche is conceived and presented in a slightly different way . For example you would n't talk about organically raised beef the way you would talk about discounted socks would you?(Would you. When you think of a niche think of some common general verticals first such as.
Clothing Food and drink Home and gardening Art and decorative arts Sports Fitness To build Now within that 'vertical' think about the details of what your product is and does. You mobile number list may have thought about some of these ideas while coming up with a name. But now it's time to really dive into this conversation and find your niche as it will likely be a part of your marketing strategy going forward. When we thought more consciously about our own start-up business the niche for Bad Asta Vintage was already pretty well defined vintage womenswear at the intersection of film and fashion.
Once we knew where our products fit into the vintage clothing space it was time to think deeper about our audience. Still disturbed? Check out more tips on finding your niche on the blog . Defining our audience We already know by defining our niche that our audience will be women who appreciate fashion and have a love for film history. Since we both identify as women and the seed of our inventory comes from our own closets it's no surprise that a lot of our clothing would be aimed at women. So who are these women? They are probably young (dare I say millennial) women who like old things.